PODCAST
The Tax Drag Nobody Talks About
In this episode, Tom Suvansri breaks down tax drag: the quiet, ongoing cost of taxes that erodes your wealth every year without ever showing up as a line item you'd notice. It hides in your withholding. It hides inside your 401(k). And for most successful business owners and professionals, it's the biggest expense they've never actually measured.
Tom walks through a real example: a business owner earning $500,000 a year might pay over $100,000 in federal taxes with zero planning. Save just 15% of that bill through proactive tax planning, about $15,000 a year, and compound it at 7% for 30 years. That's over $1.4 million in additional wealth, built from money that was already yours.
You'll also learn why tax deferral through a 401(k) or IRA is only half the strategy, why most CPAs are built for compliance instead of proactive planning, and why mid-year, not December, is the smartest time to start building your own tax-efficient structure.
Timestamps
00:00:00 - Welcome to Perennial Pride
00:00:19 - Investment Alpha vs. Tax Alpha
00:01:19 - Taxes: Your Number One Expense
00:02:00 - The Invisible Tax Drag of Withholding
00:04:19 - Why Tax Deferral Isn't a Full Strategy
00:05:19 - In Partnership With the IRS
00:07:41 - The Math: $500K Income, $100K Tax Bill
00:08:19 - Saving 15% Compounds to $1.4 Million
00:11:00 - Your CPA's Rearview Mirror Problem
00:12:19 - The Tax Code Is an Incentive Structure
00:14:00 - Why Mid-Year Is the Best Time to Plan
00:16:00 - How to Get Started
Links
Learn more and connect with Tom's team:
https://perennialpride.com/
Get the book, Wealth Beyond the Numbers: https://perennialpride.com/books/
Subscribe on YouTube: @perennialpride7448
#TaxAlpha #TaxPlanning #WealthStrategy #FinancialFreedom #ProactiveTaxPlanning #InfiniteBanking #BusinessOwners #PerennialPrideShow More
Now Playing
The Tax Drag Nobody Talks About
Most people chase investment alpha, ...
Most people chase investment alpha, better returns, smarter allocations, the next great opportunity. Almost nobody chases tax alpha, and it might be the single biggest opportunity sitting in your financial ...life right now.
In this episode, Tom Suvansri breaks down tax drag: the quiet, ongoing cost of taxes that erodes your wealth every year without ever showing up as a line item you'd notice. It hides in your withholding. It hides inside your 401(k). And for most successful business owners and professionals, it's the biggest expense they've never actually measured.
Tom walks through a real example: a business owner earning $500,000 a year might pay over $100,000 in federal taxes with zero planning. Save just 15% of that bill through proactive tax planning, about $15,000 a year, and compound it at 7% for 30 years. That's over $1.4 million in additional wealth, built from money that was already yours.
You'll also learn why tax deferral through a 401(k) or IRA is only half the strategy, why most CPAs are built for compliance instead of proactive planning, and why mid-year, not December, is the smartest time to start building your own tax-efficient structure.
Timestamps
00:00:00 - Welcome to Perennial Pride
00:00:19 - Investment Alpha vs. Tax Alpha
00:01:19 - Taxes: Your Number One Expense
00:02:00 - The Invisible Tax Drag of Withholding
00:04:19 - Why Tax Deferral Isn't a Full Strategy
00:05:19 - In Partnership With the IRS
00:07:41 - The Math: $500K Income, $100K Tax Bill
00:08:19 - Saving 15% Compounds to $1.4 Million
00:11:00 - Your CPA's Rearview Mirror Problem
00:12:19 - The Tax Code Is an Incentive Structure
00:14:00 - Why Mid-Year Is the Best Time to Plan
00:16:00 - How to Get Started
Links
Learn more and connect with Tom's team:
https://perennialpride.com/
Get the book, Wealth Beyond the Numbers: https://perennialpride.com/books/
Subscribe on YouTube: @perennialpride7448
#TaxAlpha #TaxPlanning #WealthStrategy #FinancialFreedom #ProactiveTaxPlanning #InfiniteBanking #BusinessOwners #PerennialPrideShow More
In this episode, Tom Suvansri breaks down tax drag: the quiet, ongoing cost of taxes that erodes your wealth every year without ever showing up as a line item you'd notice. It hides in your withholding. It hides inside your 401(k). And for most successful business owners and professionals, it's the biggest expense they've never actually measured.
Tom walks through a real example: a business owner earning $500,000 a year might pay over $100,000 in federal taxes with zero planning. Save just 15% of that bill through proactive tax planning, about $15,000 a year, and compound it at 7% for 30 years. That's over $1.4 million in additional wealth, built from money that was already yours.
You'll also learn why tax deferral through a 401(k) or IRA is only half the strategy, why most CPAs are built for compliance instead of proactive planning, and why mid-year, not December, is the smartest time to start building your own tax-efficient structure.
Timestamps
00:00:00 - Welcome to Perennial Pride
00:00:19 - Investment Alpha vs. Tax Alpha
00:01:19 - Taxes: Your Number One Expense
00:02:00 - The Invisible Tax Drag of Withholding
00:04:19 - Why Tax Deferral Isn't a Full Strategy
00:05:19 - In Partnership With the IRS
00:07:41 - The Math: $500K Income, $100K Tax Bill
00:08:19 - Saving 15% Compounds to $1.4 Million
00:11:00 - Your CPA's Rearview Mirror Problem
00:12:19 - The Tax Code Is an Incentive Structure
00:14:00 - Why Mid-Year Is the Best Time to Plan
00:16:00 - How to Get Started
Links
Learn more and connect with Tom's team:
https://perennialpride.com/
Get the book, Wealth Beyond the Numbers: https://perennialpride.com/books/
Subscribe on YouTube: @perennialpride7448
#TaxAlpha #TaxPlanning #WealthStrategy #FinancialFreedom #ProactiveTaxPlanning #InfiniteBanking #BusinessOwners #PerennialPrideShow More
Now Playing
From Tax Compliance to Tax Strategy: Why Your CPA Should Be Building Your Wealth
Most people find out what they owe the ...
Most people find out what they owe the IRS only after it’s too late to change the outcome. In this episode of the Perennial Pride Podcast, Tom Suvansri breaks down ...a client’s sixty-thousand-dollar tax surprise and why that scoreboard moment shouldn’t catch anyone off guard.
Tom walks through the real difference between tax compliance, which reports what already happened, and tax strategy, which designs what happens next, and why mid-year is the ideal time to start that conversation with your CPA instead of waiting until filing season.
You’ll learn which life events, new jobs, equity windfalls, real estate sales, and business sales require proactive tax planning months in advance, what the modern CPA is starting to ask their clients, and why building a coordinated team of advisors- tax, investment, and legal- is essential to avoiding surprises and building real wealth.
This episode is for business owners, entrepreneurs, and high-income professionals who are ready to move from reactive tax prep to proactive tax strategy and take control of their full financial picture.
Chapters:
00:00:00 - Introduction
00:00:23 - Why Mid-Year Is the Best Time to Start Planning
00:00:48 - The $60,000 Tax Surprise
00:01:33 - The Scoreboard vs. The Playbook
00:02:33 - Compliance Records History, Strategy Designs the Future
00:03:36 - Why Your 401(k) Isn’t a Tax Strategy
00:04:34 - Why Tax Season Is Already Too Late
00:05:24 - Life Events That Require Proactive Planning
00:06:44 - How the Modern CPA Is Changing
00:07:25 - The Wealth Architect Analogy
00:08:13 - Why Your Advisors Need to Coordinate
00:09:48 - Questions Every Business Owner Should Be Asking
00:11:06 - It’s Not About a Better Tax Return, It’s About a Better Financial Life
00:12:06 - What’s Coming in Future Episodes
Resources:
Perennial Pride website:
https://perennialpride.com/
Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/books/
Connect with us:
Facebook: Perennial Pride
LinkedIn: Perennial Pride
YouTube: @perennialpride7448
#PerennialPride #TaxStrategy #FinancialFreedom #WealthStrategy #ProactiveTaxPlanningShow More
Tom walks through the real difference between tax compliance, which reports what already happened, and tax strategy, which designs what happens next, and why mid-year is the ideal time to start that conversation with your CPA instead of waiting until filing season.
You’ll learn which life events, new jobs, equity windfalls, real estate sales, and business sales require proactive tax planning months in advance, what the modern CPA is starting to ask their clients, and why building a coordinated team of advisors- tax, investment, and legal- is essential to avoiding surprises and building real wealth.
This episode is for business owners, entrepreneurs, and high-income professionals who are ready to move from reactive tax prep to proactive tax strategy and take control of their full financial picture.
Chapters:
00:00:00 - Introduction
00:00:23 - Why Mid-Year Is the Best Time to Start Planning
00:00:48 - The $60,000 Tax Surprise
00:01:33 - The Scoreboard vs. The Playbook
00:02:33 - Compliance Records History, Strategy Designs the Future
00:03:36 - Why Your 401(k) Isn’t a Tax Strategy
00:04:34 - Why Tax Season Is Already Too Late
00:05:24 - Life Events That Require Proactive Planning
00:06:44 - How the Modern CPA Is Changing
00:07:25 - The Wealth Architect Analogy
00:08:13 - Why Your Advisors Need to Coordinate
00:09:48 - Questions Every Business Owner Should Be Asking
00:11:06 - It’s Not About a Better Tax Return, It’s About a Better Financial Life
00:12:06 - What’s Coming in Future Episodes
Resources:
Perennial Pride website:
https://perennialpride.com/
Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/books/
Connect with us:
Facebook: Perennial Pride
LinkedIn: Perennial Pride
YouTube: @perennialpride7448
#PerennialPride #TaxStrategy #FinancialFreedom #WealthStrategy #ProactiveTaxPlanningShow More
Now Playing
You don't eliminate financial problems. You upgrade them.
In this episode of the Perennial Pride ...
In this episode of the Perennial Pride Podcast, Tom Suvansri reframes what success in wealth-building actually looks like. Most business owners, entrepreneurs, and high-net-worth individuals spend years trying to reach ...a point where the financial challenges disappear. That point doesn't exist, and understanding why changes everything about how you approach taxes, investments, retirement, and legacy planning.
Tom breaks down the core principle: the quality of your financial life is determined by the quality of the problems you're capable of solving. Every milestone you reach introduces a new layer of complexity. More income means a tax problem. Solving the tax problem demands a smarter investment strategy. Building real wealth opens up retirement questions. Retirement leads directly to legacy planning.
He also explores what this means for CPAs and financial advisors navigating the shift from transactional roles to trusted advisory ones, and why helping clients make better decisions across their entire financial life is where the real value now lives.
Drawing on his own golf game, his experience parenting two sons on the edge of adulthood, and what he sees every day working with business owners and wealth strategists, Tom closes with a single question that reframes how you think about every financial decision you'll ever make:
Stop asking how to eliminate all your problems. Start asking who you need to become to solve the next one.
Solve, evolve, repeat.
CHAPTERS
00:00:00 - Introduction: The Problem Progression
00:01:09 - You Don't Eliminate Problems, You Upgrade Them
00:01:37 - Life as a Progression of Meaningful Challenges
00:02:22 - The Quality of Life Equation
00:02:56 - Why Growth Requires Uncertainty
00:04:23 - The Golf Analogy: Confidence Through Experience
00:05:47 - How CPAs Are Evolving to Advisory Roles
00:08:53 - Financial Advisors: From Portfolios to Holistic Guidance
00:10:40 - Clients Need Clarity, Not More Information
00:12:02 - The Parenting Analogy: Obstacles Build Growth
00:14:35 - Coordinating Taxes, Investments, Retirement, and Legacy
00:16:33 - Solve, Evolve, Repeat: The Universal Pattern
00:17:27 - The Question That Changes Everything
CONNECT WITH TOM SUVANSRI
Website: https://perennialpride.com/
Book - Wealth Beyond the Numbers: https://perennialpride.com/books
Facebook: Perennial Pride
LinkedIn: Perennial Pride
YouTube: @perennialpride7448
Email: info@perennialpride.com
Phone: (203) 918-6424Show More
Tom breaks down the core principle: the quality of your financial life is determined by the quality of the problems you're capable of solving. Every milestone you reach introduces a new layer of complexity. More income means a tax problem. Solving the tax problem demands a smarter investment strategy. Building real wealth opens up retirement questions. Retirement leads directly to legacy planning.
He also explores what this means for CPAs and financial advisors navigating the shift from transactional roles to trusted advisory ones, and why helping clients make better decisions across their entire financial life is where the real value now lives.
Drawing on his own golf game, his experience parenting two sons on the edge of adulthood, and what he sees every day working with business owners and wealth strategists, Tom closes with a single question that reframes how you think about every financial decision you'll ever make:
Stop asking how to eliminate all your problems. Start asking who you need to become to solve the next one.
Solve, evolve, repeat.
CHAPTERS
00:00:00 - Introduction: The Problem Progression
00:01:09 - You Don't Eliminate Problems, You Upgrade Them
00:01:37 - Life as a Progression of Meaningful Challenges
00:02:22 - The Quality of Life Equation
00:02:56 - Why Growth Requires Uncertainty
00:04:23 - The Golf Analogy: Confidence Through Experience
00:05:47 - How CPAs Are Evolving to Advisory Roles
00:08:53 - Financial Advisors: From Portfolios to Holistic Guidance
00:10:40 - Clients Need Clarity, Not More Information
00:12:02 - The Parenting Analogy: Obstacles Build Growth
00:14:35 - Coordinating Taxes, Investments, Retirement, and Legacy
00:16:33 - Solve, Evolve, Repeat: The Universal Pattern
00:17:27 - The Question That Changes Everything
CONNECT WITH TOM SUVANSRI
Website: https://perennialpride.com/
Book - Wealth Beyond the Numbers: https://perennialpride.com/books
Facebook: Perennial Pride
LinkedIn: Perennial Pride
YouTube: @perennialpride7448
Email: info@perennialpride.com
Phone: (203) 918-6424Show More
Now Playing
Stop Letting Your Family Figure It Out: Estate Planning, Family Legacy, and Business Succession
Estate planning is one of the most ...
Estate planning is one of the most important conversations a business owner can have, and one of the most commonly avoided. In this episode, Tom Suvansri sits down with Heidi ...Olson, founder of Pathfinder Legacy and a 30-year veteran of the banking and trust industry, to explore what legacy really means and why so many families never get around to protecting it.
Heidi works with farmers, ranchers, family businesses, and individuals to help them navigate estate planning, business succession, and the family conversations most people have been putting off for years. But this episode goes beyond the legal documents and beneficiary designations. It's about the family stories, the heritage, and the values that get lost when nobody talks.
What you'll learn in this episode:
- Why most families avoid estate and succession planning conversations
- How generational silence around death and money creates real downstream family conflict
- The staged approach to family succession conversations that actually works
- Why fair doesn't always have to equal in estate planning
- What to put on your estate planning checklist this week
- The real financial cost of estate contests (they're funded by the estate)
- How often to review and update your estate plan
Connect with Heidi Olson / Pathfinder Legacy:
Website: https://pathfinderlegacy.com
Instagram: https://www.instagram.com/pathfinderlegacyadvisor/
Facebook: https://www.facebook.com/people/Pathfinder-Legacy/61577727731067
LinkedIn: https://www.linkedin.com/company/pathfinder-legacy
Connect with Tom Suvansri / Perennial Pride:
Website: https://perennialpride.com
Book - Wealth Beyond the Numbers: https://perennialpride.com/books/
Book a Strategy Conversation: https://perennialpride.com/books/
Email: info@perennialpride.com
Chapters:
00:00:00 - Welcome and Introduction
00:01:16 - Heidi Olson and Pathfinder Legacy: What She Does
00:02:38 - Redefining Legacy: Stories, Heritage, and Family Identity
00:03:32 - Why Families Avoid Estate and Succession Conversations
00:07:22 - What Happens When Families Finally Start Talking
00:09:34 - Preserving Family Stories Across Generations
00:11:39 - How Legacy Gets Lost: Conflict, Avoidance, and Expectations
00:13:40 - Starting Small: Building a Succession Timeline
00:15:59 - Real Stories: When No Plan Becomes the Plan
00:19:56 - What Successful Families Do Differently
00:20:21 - Heidi's Mediation Process: Structuring Family Conversations
00:25:53 - Bringing In Advisors: Tax Law, Attorneys, and the One Big Beautiful Bill
00:30:47 - Why Estate Plans Must Be Updated Regularly
00:33:23 - The Real Cost of Waiting: Conflict, Depleted Estates, Legal Fees
00:34:29 - First Steps This Week: Your Asset Inventory and Checklist
00:41:50 - Planning as an Act of Care for Your Family
00:44:01 - Key Takeaway: Communicate and Start Today
00:45:07 - How to Connect with Heidi Olson and Pathfinder Legacy
#EstatePlanning #BusinessSuccession #FamilyLegacy #WealthStrategy #PerennialPridePodcast #TomSuvansri #LegacyPlanning #SuccessionPlanning #FinancialFreedom #WealthBeyondTheNumbersShow More
Heidi works with farmers, ranchers, family businesses, and individuals to help them navigate estate planning, business succession, and the family conversations most people have been putting off for years. But this episode goes beyond the legal documents and beneficiary designations. It's about the family stories, the heritage, and the values that get lost when nobody talks.
What you'll learn in this episode:
- Why most families avoid estate and succession planning conversations
- How generational silence around death and money creates real downstream family conflict
- The staged approach to family succession conversations that actually works
- Why fair doesn't always have to equal in estate planning
- What to put on your estate planning checklist this week
- The real financial cost of estate contests (they're funded by the estate)
- How often to review and update your estate plan
Connect with Heidi Olson / Pathfinder Legacy:
Website: https://pathfinderlegacy.com
Instagram: https://www.instagram.com/pathfinderlegacyadvisor/
Facebook: https://www.facebook.com/people/Pathfinder-Legacy/61577727731067
LinkedIn: https://www.linkedin.com/company/pathfinder-legacy
Connect with Tom Suvansri / Perennial Pride:
Website: https://perennialpride.com
Book - Wealth Beyond the Numbers: https://perennialpride.com/books/
Book a Strategy Conversation: https://perennialpride.com/books/
Email: info@perennialpride.com
Chapters:
00:00:00 - Welcome and Introduction
00:01:16 - Heidi Olson and Pathfinder Legacy: What She Does
00:02:38 - Redefining Legacy: Stories, Heritage, and Family Identity
00:03:32 - Why Families Avoid Estate and Succession Conversations
00:07:22 - What Happens When Families Finally Start Talking
00:09:34 - Preserving Family Stories Across Generations
00:11:39 - How Legacy Gets Lost: Conflict, Avoidance, and Expectations
00:13:40 - Starting Small: Building a Succession Timeline
00:15:59 - Real Stories: When No Plan Becomes the Plan
00:19:56 - What Successful Families Do Differently
00:20:21 - Heidi's Mediation Process: Structuring Family Conversations
00:25:53 - Bringing In Advisors: Tax Law, Attorneys, and the One Big Beautiful Bill
00:30:47 - Why Estate Plans Must Be Updated Regularly
00:33:23 - The Real Cost of Waiting: Conflict, Depleted Estates, Legal Fees
00:34:29 - First Steps This Week: Your Asset Inventory and Checklist
00:41:50 - Planning as an Act of Care for Your Family
00:44:01 - Key Takeaway: Communicate and Start Today
00:45:07 - How to Connect with Heidi Olson and Pathfinder Legacy
#EstatePlanning #BusinessSuccession #FamilyLegacy #WealthStrategy #PerennialPridePodcast #TomSuvansri #LegacyPlanning #SuccessionPlanning #FinancialFreedom #WealthBeyondTheNumbersShow More
Now Playing
Don't Just Preach Finance: Showing My 20-Year-Old Real Estate Syndications in Action
Don't Just Preach Finance: Showing My ...
Don't Just Preach Finance: Showing My 20-Year-Old Real Estate Syndications in Action | Perennial Pride Podcast
This week, I brought my son Aidan onto the Perennial Pride Podcast for the first ...time. He's 20, he's in college, and he came with me on a due diligence trip to Raleigh, North Carolina, to review a multifamily real estate syndication opportunity. This is part two of that series — and it's a different kind of episode.
Aidan walks through what he expected before the trip, what surprised him when we got there, and how the experience fundamentally changed his understanding of what investing can look like. Before the trip, his frame of reference was stocks, ETFs, and crypto — the kinds of investments you find on an app. After seeing the properties, meeting the operators, and sitting with the CEO, that frame expanded.
We talk through some of the most important principles in wealth building: why the risk is always in the investor, not the investment; why selective operators who stay in their lane earn more trust; what Warren Buffett's punch card philosophy has to do with how you build a portfolio; and what financial education is missing for the next generation.
If you have kids, clients, or people in your life who are early in their financial journey, this episode is worth sharing. And if you're further along — building toward financial freedom as a business owner or high-net-worth investor — there's something in here for you too.
Haven't caught part one yet? Search "Perennial Pride Podcast Raleigh" on YouTube to find the first episode in this series, where I go deeper on the investment itself and the due diligence process.
Chapters:
00:00:00 - Introduction
00:00:06 - Welcome & Episode Overview: Father-Son Trip to Raleigh
00:01:30 - Introducing Aidan: First Time on the Podcast
00:01:49 - What Aidan Expected Before the Trip
00:02:16 - First Impressions of the Properties and Team
00:03:32 - Why Real Estate Is a Business, Not Just a Building
00:04:28 - How the Trip Expanded Aidan's View of Investing
00:05:48 - The Risk Is in the Investor, Not the Investment
00:07:33 - Social Media Investing vs. Real-World Due Diligence
00:08:27 - Why "Alternative" Doesn't Mean High Risk
00:09:44 - Selectivity and Staying in Your Lane
00:10:37 - The Buffett Punch Card Philosophy
00:11:34 - What Schools Teach (and Don't) About Finance
00:12:23 - The Barrier to Entry for Young Investors
00:13:23 - Swallowing Your Fear and Doing the Work
00:14:15 - What Finance Education Is Missing for the Next Generation
00:15:29 - Investing as a Family: Building Toward the Future Together
00:16:28 - Money as a Tool to Build the Life You Want
00:16:53 - Aidan's Closing Thoughts: Real Estate Syndications Are More Accessible Than You Think
00:18:20 - Tom's Closing: Stay Prepared, Stay Curious
Resources mentioned:
- Perennial Pride: https://perennialpride.com
- Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/books
- Book a strategy conversation: https://perennialpride.com
Connect with Tom:
- YouTube: https://www.youtube.com/@perennialpride7448
- Facebook: Search Perennial Pride
- LinkedIn: Search Tom Suvansri
- Email: info@perennialpride.com
- Phone: (203) 918-6424
The information and opinions expressed herein are obtained from sources believed to be reliable; however, no representation is made as to, and no responsibility or liability is accepted for, the accuracy or completeness of the information. The information is provided as general information and is not intended to be specific financial guidance. Providing personal information may result in contact from an insurance agent.
#PerennialPride #WealthBuilding #RealEstateSyndication #AlternativeInvesting #FinancialFreedom #WealthStrategy #ProactiveFinancialPlanning #TomSuvansri #MultifamilyInvesting #FinancialEducationShow More
This week, I brought my son Aidan onto the Perennial Pride Podcast for the first ...time. He's 20, he's in college, and he came with me on a due diligence trip to Raleigh, North Carolina, to review a multifamily real estate syndication opportunity. This is part two of that series — and it's a different kind of episode.
Aidan walks through what he expected before the trip, what surprised him when we got there, and how the experience fundamentally changed his understanding of what investing can look like. Before the trip, his frame of reference was stocks, ETFs, and crypto — the kinds of investments you find on an app. After seeing the properties, meeting the operators, and sitting with the CEO, that frame expanded.
We talk through some of the most important principles in wealth building: why the risk is always in the investor, not the investment; why selective operators who stay in their lane earn more trust; what Warren Buffett's punch card philosophy has to do with how you build a portfolio; and what financial education is missing for the next generation.
If you have kids, clients, or people in your life who are early in their financial journey, this episode is worth sharing. And if you're further along — building toward financial freedom as a business owner or high-net-worth investor — there's something in here for you too.
Haven't caught part one yet? Search "Perennial Pride Podcast Raleigh" on YouTube to find the first episode in this series, where I go deeper on the investment itself and the due diligence process.
Chapters:
00:00:00 - Introduction
00:00:06 - Welcome & Episode Overview: Father-Son Trip to Raleigh
00:01:30 - Introducing Aidan: First Time on the Podcast
00:01:49 - What Aidan Expected Before the Trip
00:02:16 - First Impressions of the Properties and Team
00:03:32 - Why Real Estate Is a Business, Not Just a Building
00:04:28 - How the Trip Expanded Aidan's View of Investing
00:05:48 - The Risk Is in the Investor, Not the Investment
00:07:33 - Social Media Investing vs. Real-World Due Diligence
00:08:27 - Why "Alternative" Doesn't Mean High Risk
00:09:44 - Selectivity and Staying in Your Lane
00:10:37 - The Buffett Punch Card Philosophy
00:11:34 - What Schools Teach (and Don't) About Finance
00:12:23 - The Barrier to Entry for Young Investors
00:13:23 - Swallowing Your Fear and Doing the Work
00:14:15 - What Finance Education Is Missing for the Next Generation
00:15:29 - Investing as a Family: Building Toward the Future Together
00:16:28 - Money as a Tool to Build the Life You Want
00:16:53 - Aidan's Closing Thoughts: Real Estate Syndications Are More Accessible Than You Think
00:18:20 - Tom's Closing: Stay Prepared, Stay Curious
Resources mentioned:
- Perennial Pride: https://perennialpride.com
- Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/books
- Book a strategy conversation: https://perennialpride.com
Connect with Tom:
- YouTube: https://www.youtube.com/@perennialpride7448
- Facebook: Search Perennial Pride
- LinkedIn: Search Tom Suvansri
- Email: info@perennialpride.com
- Phone: (203) 918-6424
The information and opinions expressed herein are obtained from sources believed to be reliable; however, no representation is made as to, and no responsibility or liability is accepted for, the accuracy or completeness of the information. The information is provided as general information and is not intended to be specific financial guidance. Providing personal information may result in contact from an insurance agent.
#PerennialPride #WealthBuilding #RealEstateSyndication #AlternativeInvesting #FinancialFreedom #WealthStrategy #ProactiveFinancialPlanning #TomSuvansri #MultifamilyInvesting #FinancialEducationShow More
Now Playing
I Want to Pay Less Taxes: What Clients Are Really Asking
Most people who come to me about taxes ...
Most people who come to me about taxes are dealing with a symptom, not the real problem.
When clients say "I'm paying way too much in taxes," what they're usually describing ...is something deeper: a financial life that isn't coordinated, connected, or built around the life they're actually trying to live. The tax bill is just the most visible, most painful signal that something isn't working.
In this Perennial Pride Podcast episode, Tom Suvansri, MBA, breaks down the four layers of tax strategy that every business owner, entrepreneur, and high-income professional needs to understand. From basic compliance all the way to structural design and legacy planning, Tom explains what separates the families who are genuinely getting ahead from those who feel stuck, even on high incomes.
You'll hear about the two families making the same $500,000 a year with very different outcomes, the coordination gap most financial plans have, and why the best tax strategy often isn't a new deduction at all. It's a better design.
If you've ever felt like you're making real money and still can't get ahead, or if you've ever wondered whether your advisors are actually working together, this episode is a direct answer.
CHAPTERS:
00:00:00 - Introduction: When Clients Say They Pay Too Much in Taxes
00:00:39 - Taxes as a Symptom, Not the Root Problem
00:01:45 - The Doctor and Fever Analogy
00:03:04 - What Clients Are Really Trying to Solve
00:04:39 - The Bigger Issue: Lack of a Cohesive Plan
00:05:02 - The Coordination Problem: Advisors Who Never Talk
00:07:01 - Layer 1: Tax Prep and Compliance
00:07:19 - Layer 2: Tax Planning (Forward-Looking)
00:08:06 - Layer 3: Structuring and Design
00:08:47 - Layer 4: Building the Life You Truly Want
00:10:22 - Two Families, Same Income, Very Different Results
00:12:15 - The CPA's Role and Where It Ends
00:13:16 - Asking a Better Question
00:14:33 - Closing: Start With Better Questions
RESOURCES:
Website: https://perennialpride.com
Wealth Beyond the Numbers: https://www.perennialpride.com/books/
YouTube: @perennialpride7448
Keywords: Perennial Pride, Perennial Pride Podcast, Tom Suvansri, proactive tax planning, tax strategy for business owners, tax mitigation, financial freedom, wealth strategy, Virtual Family Office, Wealth Beyond the Numbers, coordinated wealth strategy, high income tax planning, tax efficient investing, financial planning for business owners, alternative investingShow More
When clients say "I'm paying way too much in taxes," what they're usually describing ...is something deeper: a financial life that isn't coordinated, connected, or built around the life they're actually trying to live. The tax bill is just the most visible, most painful signal that something isn't working.
In this Perennial Pride Podcast episode, Tom Suvansri, MBA, breaks down the four layers of tax strategy that every business owner, entrepreneur, and high-income professional needs to understand. From basic compliance all the way to structural design and legacy planning, Tom explains what separates the families who are genuinely getting ahead from those who feel stuck, even on high incomes.
You'll hear about the two families making the same $500,000 a year with very different outcomes, the coordination gap most financial plans have, and why the best tax strategy often isn't a new deduction at all. It's a better design.
If you've ever felt like you're making real money and still can't get ahead, or if you've ever wondered whether your advisors are actually working together, this episode is a direct answer.
CHAPTERS:
00:00:00 - Introduction: When Clients Say They Pay Too Much in Taxes
00:00:39 - Taxes as a Symptom, Not the Root Problem
00:01:45 - The Doctor and Fever Analogy
00:03:04 - What Clients Are Really Trying to Solve
00:04:39 - The Bigger Issue: Lack of a Cohesive Plan
00:05:02 - The Coordination Problem: Advisors Who Never Talk
00:07:01 - Layer 1: Tax Prep and Compliance
00:07:19 - Layer 2: Tax Planning (Forward-Looking)
00:08:06 - Layer 3: Structuring and Design
00:08:47 - Layer 4: Building the Life You Truly Want
00:10:22 - Two Families, Same Income, Very Different Results
00:12:15 - The CPA's Role and Where It Ends
00:13:16 - Asking a Better Question
00:14:33 - Closing: Start With Better Questions
RESOURCES:
Website: https://perennialpride.com
Wealth Beyond the Numbers: https://www.perennialpride.com/books/
YouTube: @perennialpride7448
Keywords: Perennial Pride, Perennial Pride Podcast, Tom Suvansri, proactive tax planning, tax strategy for business owners, tax mitigation, financial freedom, wealth strategy, Virtual Family Office, Wealth Beyond the Numbers, coordinated wealth strategy, high income tax planning, tax efficient investing, financial planning for business owners, alternative investingShow More
Now Playing
Building Wealth & Building Family
What happens when a wealth strategist ...
What happens when a wealth strategist brings his college-age son on a real estate due diligence trip? In this episode, Tom Suvansri shares the full story of a recent trip ...to the Raleigh, North Carolina market to evaluate a multifamily syndication investment, and what it revealed about investing, family, and legacy.
Tom walks through his impressions of the Research Triangle market, including why strong population growth, major university anchors, and a deep local operator network make Raleigh a compelling area for real estate investing. He breaks down how rising interest rates froze deal flow for years and how the right operators used that period to position themselves for off-market acquisitions at a discount.
Beyond the market, Tom makes the case for why in-person due diligence is non-negotiable in passive real estate investing. Meeting operators face to face, walking properties, and asking hard questions about past failures tells you things no offering memorandum ever will. The operator is the investment, and you can't underwrite integrity from a spreadsheet.
But the most powerful part of the trip was what it meant from a legacy standpoint. Most estate planning focuses on transferring wealth efficiently. What gets overlooked is preparing the people who will receive it. Tom shares why he believes including the next generation in real financial conversations, starting earlier than you think they're ready, is one of the most important things a parent can do.
This is Part 1 of 2. Part 2 will bring Tom's son into the conversation to share his perspective on what he learned.
Topics covered: multifamily real estate investing, real estate syndication due diligence, Raleigh NC real estate market, evaluating private real estate operators, legacy planning, financial education for the next generation, wealth strategy for business owners, multi-generational wealth building.
CHAPTERS
00:00:00 - Introduction
00:00:05 - The Trip: Raleigh, NC and the Research Triangle
00:01:27 - Why Bring My Son? Financial Education in Real Life
00:02:49 - Investments Feel Abstract Until You See Them
00:04:20 - First Impressions of the Raleigh Market
00:05:10 - The Bus Tour: Meeting Operators and Seeing Properties
00:06:10 - How Interest Rates Shaped Deal Flow in This Market
00:06:53 - The Brooklyn Property: An Off-Market Acquisition
00:08:18 - Seeing a 150-200 Unit Property as a Business
00:10:33 - The Most Important Thing in Passive Investing: The Operator
00:11:44 - Evaluating Trust, Integrity, and Contingency Planning
00:13:25 - Why Relationships Drive Everything in Real Estate
00:15:23 - Legacy Is Not Just Money. It's Preparation.
00:17:39 - Normalizing Wealth Conversations in Your Family
00:19:16 - Practical Takeaways for Investors
00:21:23 - Practical Takeaways for Parents
00:22:54 - Putting Money in Its Proper Place
00:23:46 - What's Coming in Part Two
Visit https://perennialpride.com to explore more resources, connect with Tom's team, or book a strategy conversation.
Pick up a copy of Wealth Beyond the Numbers: https://perennialpride.com
Subscribe: @perennialpride7448
Facebook: Perennial Pride
LinkedIn: Tom SuvansriShow More
Tom walks through his impressions of the Research Triangle market, including why strong population growth, major university anchors, and a deep local operator network make Raleigh a compelling area for real estate investing. He breaks down how rising interest rates froze deal flow for years and how the right operators used that period to position themselves for off-market acquisitions at a discount.
Beyond the market, Tom makes the case for why in-person due diligence is non-negotiable in passive real estate investing. Meeting operators face to face, walking properties, and asking hard questions about past failures tells you things no offering memorandum ever will. The operator is the investment, and you can't underwrite integrity from a spreadsheet.
But the most powerful part of the trip was what it meant from a legacy standpoint. Most estate planning focuses on transferring wealth efficiently. What gets overlooked is preparing the people who will receive it. Tom shares why he believes including the next generation in real financial conversations, starting earlier than you think they're ready, is one of the most important things a parent can do.
This is Part 1 of 2. Part 2 will bring Tom's son into the conversation to share his perspective on what he learned.
Topics covered: multifamily real estate investing, real estate syndication due diligence, Raleigh NC real estate market, evaluating private real estate operators, legacy planning, financial education for the next generation, wealth strategy for business owners, multi-generational wealth building.
CHAPTERS
00:00:00 - Introduction
00:00:05 - The Trip: Raleigh, NC and the Research Triangle
00:01:27 - Why Bring My Son? Financial Education in Real Life
00:02:49 - Investments Feel Abstract Until You See Them
00:04:20 - First Impressions of the Raleigh Market
00:05:10 - The Bus Tour: Meeting Operators and Seeing Properties
00:06:10 - How Interest Rates Shaped Deal Flow in This Market
00:06:53 - The Brooklyn Property: An Off-Market Acquisition
00:08:18 - Seeing a 150-200 Unit Property as a Business
00:10:33 - The Most Important Thing in Passive Investing: The Operator
00:11:44 - Evaluating Trust, Integrity, and Contingency Planning
00:13:25 - Why Relationships Drive Everything in Real Estate
00:15:23 - Legacy Is Not Just Money. It's Preparation.
00:17:39 - Normalizing Wealth Conversations in Your Family
00:19:16 - Practical Takeaways for Investors
00:21:23 - Practical Takeaways for Parents
00:22:54 - Putting Money in Its Proper Place
00:23:46 - What's Coming in Part Two
Visit https://perennialpride.com to explore more resources, connect with Tom's team, or book a strategy conversation.
Pick up a copy of Wealth Beyond the Numbers: https://perennialpride.com
Subscribe: @perennialpride7448
Facebook: Perennial Pride
LinkedIn: Tom SuvansriShow More
Now Playing
You Don't Have a Money Problem. You Have a Design Problem.
There's a version of financial success ...
There's a version of financial success that looks good on paper but feels off in practice. You've got money coming in, multiple advisors in your corner, and accounts growing in ...the background — but you can't shake the sense that something isn't quite working. That unease, Tom argues, is almost always a design problem, not a money problem.
In this episode, Tom walks through exactly how financial fragmentation shows up: a CPA handling taxes without context for your broader wealth plan, a financial advisor managing investments without connection to your insurance or estate strategy, a handful of policies you have but don't fully understand. Independently, each piece might be solid. Together, they're a junk drawer — and junk drawers are expensive. Over time, they drain wealth through unnecessary taxes, missed compounding, trapped liquidity, and exposure you didn't know you had. The fix isn't more activity. It's a system that's intentionally designed around your actual life.
Links & Resources
Perennial Pride (Website): https://perennialpride.com/
Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/
Episode Chapters
00:00:00 - Introduction
00:00:27 - The Financial Junk Drawer Problem
00:03:37 - Fragmented Advisors, Fragmented Results
00:05:02 - How Disconnection Shows Up In Your Finances
00:07:44 - Tom's Personal Wake-Up Moment
00:08:29 - Silent Wealth Drainers You May Not See
00:11:54 - The Advisor Chessboard Problem
00:16:58 - Director vs. Doer: The Role No One Is Playing
00:19:54 - What a Coordinated Wealth System Looks Like
00:22:12 - Life-First Financial Design
00:23:41 - How to Start Asking Better Questions
00:26:41 - Final ThoughtsShow More
In this episode, Tom walks through exactly how financial fragmentation shows up: a CPA handling taxes without context for your broader wealth plan, a financial advisor managing investments without connection to your insurance or estate strategy, a handful of policies you have but don't fully understand. Independently, each piece might be solid. Together, they're a junk drawer — and junk drawers are expensive. Over time, they drain wealth through unnecessary taxes, missed compounding, trapped liquidity, and exposure you didn't know you had. The fix isn't more activity. It's a system that's intentionally designed around your actual life.
Links & Resources
Perennial Pride (Website): https://perennialpride.com/
Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/
Episode Chapters
00:00:00 - Introduction
00:00:27 - The Financial Junk Drawer Problem
00:03:37 - Fragmented Advisors, Fragmented Results
00:05:02 - How Disconnection Shows Up In Your Finances
00:07:44 - Tom's Personal Wake-Up Moment
00:08:29 - Silent Wealth Drainers You May Not See
00:11:54 - The Advisor Chessboard Problem
00:16:58 - Director vs. Doer: The Role No One Is Playing
00:19:54 - What a Coordinated Wealth System Looks Like
00:22:12 - Life-First Financial Design
00:23:41 - How to Start Asking Better Questions
00:26:41 - Final ThoughtsShow More
Now Playing
How to Sell Your CPA Firm for More and Regret It Less
Tom opens this episode by flagging one ...
Tom opens this episode by flagging one of the most expensive planning gaps he sees among business owners: the assumption that there is always more time to figure out the ...exit. His guest, Steve DeTray, CEPA and founder of Freedom Path Planning, brings a sharp framework to the conversation built on years of working directly with CPA firm owners who come to him too late, or just in time. They walk through why entrepreneurs, CPAs especially, tend to delay exit planning until it has already cost them, what push and pull factors actually drive most exits, and why 75 percent of business owners who sell end up regretting it within 12 months, not because of the check, but because they never thought through what comes next.
The second half of the conversation gets into the mechanics: the five Ds that force half of all exits to happen involuntarily, the two-to-seven-year runway that separates a solid exit from an expensive one, and what buyers actually look for when they evaluate a CPA firm. Steve and Tom also dig into why price is not the only thing to optimize for, how proactive service offerings change a firm's valuation, and the first assessments every business owner should run before they even think about going to market.
Links & Resources
Wealth Beyond the Numbers by Tom Suvansri — Available at https://perennialpride.com
Episode Chapters
00:00:00
Welcome and Episode Introduction
00:01:20
Steve DeTray and His Book: Opportunity Lost
00:02:38
Why CPA Owners Delay Exit Planning
00:05:38
Push Factors vs. Pull Factors in a Business Exit
00:08:12
Why 75% of Business Owners Regret Selling
00:10:34
The 5 Ds: Death, Divorce, Disability, Disagreement, Distress
00:13:16
Steve's Own Exit and What He Left on the Table
00:16:17
How Much Lead Time You Really Need
00:18:13
Tax Strategies That Require 5 to 7 Years
00:20:32
What Buyers Look for in a CPA Firm
00:25:30
Selling a Business Is Not Like Selling a House
00:27:25
Hidden Value Killers in CPA Firms
00:32:18
Exit Planning Is Good Business Planning
00:36:08
Price Isn't Everything: Aligning the Exit to What Matters
00:40:42
First Steps: Assessments and Wealth Gap Analysis
00:43:47
Closing ThoughtsShow More
The second half of the conversation gets into the mechanics: the five Ds that force half of all exits to happen involuntarily, the two-to-seven-year runway that separates a solid exit from an expensive one, and what buyers actually look for when they evaluate a CPA firm. Steve and Tom also dig into why price is not the only thing to optimize for, how proactive service offerings change a firm's valuation, and the first assessments every business owner should run before they even think about going to market.
Links & Resources
Wealth Beyond the Numbers by Tom Suvansri — Available at https://perennialpride.com
Episode Chapters
00:00:00
Welcome and Episode Introduction
00:01:20
Steve DeTray and His Book: Opportunity Lost
00:02:38
Why CPA Owners Delay Exit Planning
00:05:38
Push Factors vs. Pull Factors in a Business Exit
00:08:12
Why 75% of Business Owners Regret Selling
00:10:34
The 5 Ds: Death, Divorce, Disability, Disagreement, Distress
00:13:16
Steve's Own Exit and What He Left on the Table
00:16:17
How Much Lead Time You Really Need
00:18:13
Tax Strategies That Require 5 to 7 Years
00:20:32
What Buyers Look for in a CPA Firm
00:25:30
Selling a Business Is Not Like Selling a House
00:27:25
Hidden Value Killers in CPA Firms
00:32:18
Exit Planning Is Good Business Planning
00:36:08
Price Isn't Everything: Aligning the Exit to What Matters
00:40:42
First Steps: Assessments and Wealth Gap Analysis
00:43:47
Closing ThoughtsShow More
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